Blog
Guides on audiences, journeys, and measurement — written for marketers who ship.
Watch Leadara on YouTube
date property
Date-property waits lock to birthday or renewal; relative waits pause everyone for the same N days. Empty dates need their own branch.
Reza Ahmadi
Sep 27, 2026 · 5 min read
re-entry
Exit-anchored 10-day cooldown after a 6-day trip means re-entry around day 16—not day 11 from enrollment.
Niloofar Karimi
Sep 27, 2026 · 6 min read
A/B testing
Sticky-first-pass reuses the first variant on later passes; re-randomize flips again each visit. Prefer sticky for clean subject-line lift.
Amir Hosseini
Sep 27, 2026 · 5 min read
frequency capping
Queue-delay holds a suppressed send until caps and DND allow; drop discards it. Use short TTLs for flash sales, longer queues for steady nurture.
Sara Moradi
Sep 27, 2026 · 5 min read
wait until event
Many journey engines only release a delay-until-event when the event fires while the contact is already in that delay—yesterday’s form usually does not count.
Reza Ahmadi
Sep 27, 2026 · 6 min read
gamification
A prize wheel helps when prizes are real, the gate is short with consent, and a game_won journey follows—otherwise it is just a noisy popup.
Sara Moradi
Sep 26, 2026 · 7 min read
abandoned cart
Recover abandoned carts with 2–4 messages in 24–72 hours: capture identity and consent first, then email/SMS with a deep cart link, and exit on purchase.
Amir Hosseini
Sep 26, 2026 · 7 min read
audience path
Audience Path routes on current attributes/segments; Action Path holds for a window and routes on events that fire inside it.
Sara Moradi
Sep 26, 2026 · 7 min read
journey exit
Top-level exit groups are OR'd; inside a group, AND subconditions must all land in a rolling ~30-day window or the group never fires.
Niloofar Karimi
Sep 25, 2026 · 7 min read
frequency capping
A flat cap uses one max/window for every profile; an engagement-tiered policy assigns different limits per engagement segment and shares that policy across campaigns.
Amir Hosseini
Sep 25, 2026 · 7 min read
webhook
Webhook enrollment starts when an external system POSTs a mapped payload; event enrollment starts when the profile fires a tracked behavior after go-live.
Sara Moradi
Sep 25, 2026 · 6 min read
wait until
Indefinite holds until the condition is true; time-capped releases on condition or deadline—whichever comes first.
Amir Hosseini
Sep 25, 2026 · 8 min read