Black Friday
Pre–Black Friday email and SMS list warming for Iranian stores
You win Black Friday in the weeks before: warm the list, reward VIP early, suppress cold contacts, then run the sale-day playbook.
Niloofar Karimi
Oct 1, 2026 · 6 min read
Blog
The Leadara Approach
Guides on audiences, journeys, and measurement — written for marketers who ship.
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failed payment
Failed payment and incomplete checkout recovery with SMS + email
Shoppers who reached the gateway are your cheapest leads. Tag payment_failed, send a complete-payment link, keep the sequence short, and exit on purchase.
Sara Moradi
Oct 1, 2026 · 6 min read
COD
COD confirmation and reminder SMS for Iranian online stores
COD without confirmation is blind shipping. Confirm fast, remind once, exit on confirm or cancel, and keep promo copy out of the flow.
Amir Hosseini
Oct 1, 2026 · 6 min read
More articles
A/B testing
A/B path split vs email variant in one step: different journeys vs different subjects
Don’t test “add SMS to cart” with two subjects—build a path split for structure.
Amir Hosseini
Oct 1, 2026 · 5 min read
journey
Journey Follow frequency cap vs Ignore: account cap applies to whole trip vs bypass for this path
Follow/Ignore is journey-scoped—not one SMS mid-path. Don’t strand cart behind promo, and don’t Ignore everything.
Sara Moradi
Oct 1, 2026 · 5 min read
journey
Event enrollment vs filter enrollment: something happened vs state is true
Cart journeys want events; winback wants state. Do not enroll “non-buyers” with a purchase event trigger.
Reza Ahmadi
Oct 1, 2026 · 5 min read
journey
Suppression list remove does not auto-enroll: cleared block vs new trigger edge
Off the suppress list ≠ in the journey. Until a fresh edge or manual enroll, you only unlocked the door.
Amir Hosseini
Oct 1, 2026 · 6 min read
referral
Invite-a-friend referral with SMS and email for Iranian online stores
Referral pays when rewards unlock on verified purchase, codes are unique, and you ask after a good delivery — not mid shipping crisis.
Reza Ahmadi
Sep 30, 2026 · 7 min read
shipping delay
Delivery delay SMS + email updates: recovering trust after the order
Say the delay first: order number, new ETA, tracking link — and do not bolt a sales pitch onto an order-status message.
Sara Moradi
Sep 30, 2026 · 7 min read
flash sale
Flash sale SMS + email playbook for Iranian online stores
Flash sales convert when the deadline is real, email and SMS each have one job, and buyers leave the sell sequence immediately.
Amir Hosseini
Sep 30, 2026 · 7 min read
wait until
Wait-until message condition: has-ever been sent vs is-sent after wait entry
Last month’s receipt should not unlock today’s follow-up—lock the wait message scope in the brief.
Niloofar Karimi
Sep 30, 2026 · 5 min read
price drop
Price-drop alert vs low-inventory alert: discount signal vs scarcity signal for the same viewed SKU
Do not reuse one urgency template—price-drop, low-inventory, and back-in-stock are three journeys.
Sara Moradi
Sep 30, 2026 · 6 min read