Blog
Guides on audiences, journeys, and measurement — written for marketers who ship.
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Black Friday
You win Black Friday in the weeks before: warm the list, reward VIP early, suppress cold contacts, then run the sale-day playbook.
Niloofar Karimi
October 1, 2026 · 6 min read
failed payment
Shoppers who reached the gateway are your cheapest leads. Tag payment_failed, send a complete-payment link, keep the sequence short, and exit on purchase.
Sara Moradi
Oct 1, 2026 · 6 min read
COD
COD without confirmation is blind shipping. Confirm fast, remind once, exit on confirm or cancel, and keep promo copy out of the flow.
Amir Hosseini
Oct 1, 2026 · 6 min read
A/B testing
Don’t test “add SMS to cart” with two subjects—build a path split for structure.
Amir Hosseini
Oct 1, 2026 · 5 min read
attribution
Same purchase, two models, two winning channels. Do not equate the attribution window with journey exit.
Niloofar Karimi
Oct 1, 2026 · 5 min read
journey
Follow/Ignore is journey-scoped—not one SMS mid-path. Don’t strand cart behind promo, and don’t Ignore everything.
Sara Moradi
Oct 1, 2026 · 5 min read
journey
Cart journeys want events; winback wants state. Do not enroll “non-buyers” with a purchase event trigger.
Reza Ahmadi
Oct 1, 2026 · 5 min read
journey
Off the suppress list ≠ in the journey. Until a fresh edge or manual enroll, you only unlocked the door.
Amir Hosseini
Oct 1, 2026 · 6 min read
referral
Referral pays when rewards unlock on verified purchase, codes are unique, and you ask after a good delivery — not mid shipping crisis.
Reza Ahmadi
Sep 30, 2026 · 7 min read
shipping delay
Say the delay first: order number, new ETA, tracking link — and do not bolt a sales pitch onto an order-status message.
Sara Moradi
Sep 30, 2026 · 7 min read
flash sale
Flash sales convert when the deadline is real, email and SMS each have one job, and buyers leave the sell sequence immediately.
Amir Hosseini
Sep 30, 2026 · 7 min read
wait until
Last month’s receipt should not unlock today’s follow-up—lock the wait message scope in the brief.
Niloofar Karimi
Sep 30, 2026 · 5 min read