Blog
Guides on audiences, journeys, and measurement — written for marketers who ship.
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exit
Changing the goal does not silently rewrite exits—write two lines in the brief and edit them together.
Amir Hosseini
Sep 30, 2026 · 6 min read
journey
Do not write one-time codes on the profile—use trip context; keep the profile for VIP and consent.
Reza Ahmadi
Sep 30, 2026 · 5 min read
price drop
Do not reuse one urgency template—price-drop, low-inventory, and back-in-stock are three journeys.
Sara Moradi
Sep 30, 2026 · 6 min read
welcome
If they just purchased, do not resend the 10% welcome code—split the journey by purchase status.
Niloofar Karimi
Sep 30, 2026 · 6 min read
cross-sell
A relevant day-2 complement usually beats a sitewide discount blast for AOV and second purchase — if you keep it separate from review asks.
Niloofar Karimi
Sep 29, 2026 · 7 min read
back in stock
When a bestseller is OOS, a same-SKU waitlist SMS in minutes protects revenue — not a vague blast days later.
Amir Hosseini
Sep 29, 2026 · 7 min read
browse abandonment
Browse abandoners are often several times larger than cart abandoners — recover them with soft email/SMS, clean exits, and SMS consent, not your cart-discount template.
Sara Moradi
Sep 29, 2026 · 7 min read
entry capping
Tickets left but day-2 blocked? Eligibility is a separate lock from entry capping—the stricter one wins.
Amir Hosseini
Sep 29, 2026 · 6 min read
goal
Became Customer before email 1 and conversion is 0%? Unenroll and send-gated conversion are two clocks.
Niloofar Karimi
Sep 29, 2026 · 6 min read
push
Bought—but the cart push still arrived? Often the FC queue survived exit. Gate content on open order.
Sara Moradi
Sep 29, 2026 · 7 min read
wait
Late to a calendar Wait: silent Drop or honest Window-Miss—never a blind next-slot for flash codes.
Reza Ahmadi
Sep 29, 2026 · 7 min read
exit
A mid-wait purchase should not get a cart SMS—lock immediate vs deferred-until-after-wait in the brief.
Amir Hosseini
Sep 29, 2026 · 7 min read