journey
Event enrollment vs filter enrollment: something happened vs state is true
Cart journeys want events; winback wants state. Do not enroll “non-buyers” with a purchase event trigger.
Reza Ahmadi
Oct 1, 2026 · 5 min read
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The Leadara Approach
Guides on audiences, journeys, and measurement — written for marketers who ship.
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journey
Suppression list remove does not auto-enroll: cleared block vs new trigger edge
Off the suppress list ≠ in the journey. Until a fresh edge or manual enroll, you only unlocked the door.
Amir Hosseini
Oct 1, 2026 · 6 min read
exit
Exit conditions decoupled from conversion goal: leave early on any segment/event vs only when the goal metric fires
Changing the goal does not silently rewrite exits—write two lines in the brief and edit them together.
Amir Hosseini
Sep 30, 2026 · 6 min read
More articles
journey
Temporary journey attribute vs persistent profile attribute: trip-only data vs forever-on-the-contact
Do not write one-time codes on the profile—use trip context; keep the profile for VIP and consent.
Reza Ahmadi
Sep 30, 2026 · 5 min read
re-entry
Every re-match must unmatch vs fixed-interval re-entry: leave the segment then return vs calendar cooldown
Leaving the flow is not the same as unmatching the segment; either require a real leave-and-return, or allow still-matching after a fixed interval.
Sara Moradi
Sep 28, 2026 · 7 min read
trigger
Has-not filter trigger vs event trigger: enroll on absence vs enroll on occurrence
Has-not queries absence; event triggers listen for occurrence. Put negatives on filters, not streams.
Niloofar Karimi
Sep 23, 2026 · 6 min read
enrollment
Enroll existing at activation vs future-only: backfill the queue or only new matches
Enroll-existing backfills current matches at publish; future-only waits for the next transition. Count before you tick.
Sara Moradi
Sep 23, 2026 · 6 min read