trigger
Has-not filter trigger vs event trigger: enroll on absence vs enroll on occurrence
Has-not queries absence; event triggers listen for occurrence. Put negatives on filters, not streams.
Niloofar Karimi
Sep 23, 2026 · 6 min read
Blog
The Leadara Approach
Guides on audiences, journeys, and measurement — written for marketers who ship.
Tagged
Show all posts
enrollment
Enroll existing at activation vs future-only: backfill the queue or only new matches
Enroll-existing backfills current matches at publish; future-only waits for the next transition. Count before you tick.
Sara Moradi
Sep 23, 2026 · 6 min read