A/B testing
A/B path split vs email variant in one step: different journeys vs different subjects
Don’t test “add SMS to cart” with two subjects—build a path split for structure.
Amir Hosseini
Oct 1, 2026 · 5 min read
Blog
The Leadara Approach
Guides on audiences, journeys, and measurement — written for marketers who ship.
Watch Leadara on YouTubeTagged
Show all posts
attribution
Click-through vs view-through attribution window: last click credit vs last view credit
Same purchase, two models, two winning channels. Do not equate the attribution window with journey exit.
Niloofar Karimi
Oct 1, 2026 · 5 min read
journey
Journey Follow frequency cap vs Ignore: account cap applies to whole trip vs bypass for this path
Follow/Ignore is journey-scoped—not one SMS mid-path. Don’t strand cart behind promo, and don’t Ignore everything.
Sara Moradi
Oct 1, 2026 · 5 min read
More articles
journey
Event enrollment vs filter enrollment: something happened vs state is true
Cart journeys want events; winback wants state. Do not enroll “non-buyers” with a purchase event trigger.
Reza Ahmadi
Oct 1, 2026 · 5 min read
journey
Suppression list remove does not auto-enroll: cleared block vs new trigger edge
Off the suppress list ≠ in the journey. Until a fresh edge or manual enroll, you only unlocked the door.
Amir Hosseini
Oct 1, 2026 · 6 min read
wait until
Wait-until message condition: has-ever been sent vs is-sent after wait entry
Last month’s receipt should not unlock today’s follow-up—lock the wait message scope in the brief.
Niloofar Karimi
Sep 30, 2026 · 5 min read
exit
Exit conditions decoupled from conversion goal: leave early on any segment/event vs only when the goal metric fires
Changing the goal does not silently rewrite exits—write two lines in the brief and edit them together.
Amir Hosseini
Sep 30, 2026 · 6 min read
journey
Temporary journey attribute vs persistent profile attribute: trip-only data vs forever-on-the-contact
Do not write one-time codes on the profile—use trip context; keep the profile for VIP and consent.
Reza Ahmadi
Sep 30, 2026 · 5 min read
price drop
Price-drop alert vs low-inventory alert: discount signal vs scarcity signal for the same viewed SKU
Do not reuse one urgency template—price-drop, low-inventory, and back-in-stock are three journeys.
Sara Moradi
Sep 30, 2026 · 6 min read
welcome
Welcome split by purchase status: new buyer reassurance vs non-buyer doubt-removal
If they just purchased, do not resend the 10% welcome code—split the journey by purchase status.
Niloofar Karimi
Sep 30, 2026 · 6 min read
entry capping
Journey entry capping (tickets per window) vs eligibility cooldown (clock from exit)
Tickets left but day-2 blocked? Eligibility is a separate lock from entry capping—the stricter one wins.
Amir Hosseini
Sep 29, 2026 · 6 min read
goal
Goal unenrolls without any send vs conversion rate that only counts after an email
Became Customer before email 1 and conversion is 0%? Unenroll and send-gated conversion are two clocks.
Niloofar Karimi
Sep 29, 2026 · 6 min read