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Guides on audiences, journeys, and measurement — written for marketers who ship.
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journey
Follow/Ignore is journey-scoped—not one SMS mid-path. Don’t strand cart behind promo, and don’t Ignore everything.
Sara Moradi
Oct 1, 2026 · 5 min read
journey
Do not write one-time codes on the profile—use trip context; keep the profile for VIP and consent.
Reza Ahmadi
Sep 30, 2026 · 5 min read
Jump
If/else forks at an intersection; Jump-to skips ahead when the outcome lands so post-conversion queues die.
Amir Hosseini
Sep 23, 2026 · 5 min read
journey
One user can run parallel trips when the context key (like product_id) is right — one cart should not cancel the others.
Reza Ahmadi
Sep 23, 2026 · 5 min read
prioritization
Frequency capping limits how many messages you send; prioritization picks which eligible journey wins — FCFS is not a rank.
Niloofar Karimi
Sep 23, 2026 · 6 min read
goal
A goal is the green finish line; a suppress list is the red do-not-enter gate — mixing them lies in conversion reports.
Amir Hosseini
Sep 23, 2026 · 6 min read
journey
Fixed delay is a shared hourglass; wait-until-event is a per-person signal sensor — with a max so nobody sticks forever.
Sara Moradi
Sep 23, 2026 · 6 min read
trigger filter
A trigger filter gates on this event's package; a profile filter is the person's ID badge — re-checked before later messages.
Amir Hosseini
Sep 23, 2026 · 8 min read
SMS
Quiet hours close a nightly clock window; quiet days X out whole calendar dates. Most SMS programs need both.
Reza Ahmadi
Sep 23, 2026 · 9 min read
frequency capping
Frequency capping is a per-person message budget; rate limiting is how fast the send pipe may run.
Niloofar Karimi
Sep 23, 2026 · 7 min read
catalog
Event-triggered starts from a user action; catalog-triggered starts from a product record change and fans out to watchers.
Amir Hosseini
Sep 23, 2026 · 7 min read
journey
A campaign is one targeted shot; a Canvas/journey is a multi-step path with delays, branches, and exits.
Sara Moradi
Sep 23, 2026 · 7 min read