Jump
Jump-to goal vs if/else branch: skip ahead on outcome vs fork the path
If/else forks at an intersection; Jump-to skips ahead when the outcome lands so post-conversion queues die.
Amir Hosseini
Sep 23, 2026 · 5 min read
Blog
The Leadara Approach
Guides on audiences, journeys, and measurement — written for marketers who ship.
Tagged
Show all posts