RPR
What is revenue per recipient (RPR)? The flow-health metric beyond open rate
RPR is attributed flow/campaign revenue divided by unique recipients — usually a sharper flow-health diagnostic than open rate.
Reza Ahmadi
Sep 14, 2026 · 9 min read
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The Leadara Approach
Guides on audiences, journeys, and measurement — written for marketers who ship.
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SMS flow
SMS flow vs SMS campaign: why triggered texts beat blasts
SMS flows react to signals with exits; campaigns are timed blasts. Use industry RPR benchmarks as mindset — not a revenue promise.
Amir Hosseini
Sep 12, 2026 · 8 min read