conversion
Conversion record vs path goal: measure success vs teleport the contact
A conversion record counts success; a path goal jumps or exits the contact — measurement is not control flow.
Amir Hosseini
Sep 23, 2026 · 6 min read
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The Leadara Approach
Guides on audiences, journeys, and measurement — written for marketers who ship.
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flow exit
Exit on conversion vs global exit criteria: goal kill-switch vs property/behavior eject
Conversion exit stops on the goal in-window; global exit ejects when belonging breaks. Keep KPI and safety separate.
Amir Hosseini
Sep 23, 2026 · 7 min read