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The Leadara Approach

Guides on audiences, journeys, and measurement — written for marketers who ship.

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attribution

Same purchase, two models, two winning channels. Do not equate the attribution window with journey exit.

Niloofar Karimi

Oct 1, 2026 · 5 min read

goal

Became Customer before email 1 and conversion is 0%? Unenroll and send-gated conversion are two clocks.

Niloofar Karimi

Sep 29, 2026 · 6 min read

exit criteria

Exit marks immediately, but delay occupants fully leave when the timer ends—later steps must not run.

Amir Hosseini

Sep 24, 2026 · 7 min read

conversion

A conversion record counts success; a path goal jumps or exits the contact — measurement is not control flow.

Amir Hosseini

Sep 23, 2026 · 6 min read

flow exit

Conversion exit stops on the goal in-window; global exit ejects when belonging breaks. Keep KPI and safety separate.

Amir Hosseini

Sep 23, 2026 · 7 min read