frequency capping
Rate limiting vs frequency capping: throttle the pipe vs protect the person
Frequency capping is a per-person message budget; rate limiting is how fast the send pipe may run.
Niloofar Karimi
Sep 23, 2026 · 7 min read
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The Leadara Approach
Guides on audiences, journeys, and measurement — written for marketers who ship.
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AI agent routine
What is an AI agent routine? Scheduled checks marketers used to do by hand
An AI agent routine is a scheduled operator check — channel health, segments, goal reports — separate from customer journeys; usually read-only or human-approved.
Niloofar Karimi
Sep 12, 2026 · 9 min read
transactional email
Transactional vs promotional email and SMS: the operator’s guide
Transactional reacts to what the user did; promotional asks for a new action—keep consent, exits, and sending reputation apart.
Amir Hosseini
Sep 7, 2026 · 9 min read