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Guides on audiences, journeys, and measurement — written for marketers who ship.
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webhook
Webhook enrollment starts when an external system POSTs a mapped payload; event enrollment starts when the profile fires a tracked behavior after go-live.
Sara Moradi
Sep 25, 2026 · 6 min read
segments
Enters fires on new membership; Already-in also enrolls current stock at activation; Exits starts when membership is removed.
Reza Ahmadi
Sep 25, 2026 · 6 min read
events
Every event enrolls on each fire; once-within throttles enrollment so noisy streams do not spam. Different from send caps.
Reza Ahmadi
Sep 23, 2026 · 7 min read
enrollment
Enroll-existing backfills current matches at publish; future-only waits for the next transition. Count before you tick.
Sara Moradi
Sep 23, 2026 · 6 min read