flow entry
On-flow-exit entry vs event entry: hand-off from finished trip vs fresh behavior signal
On-flow-exit hands off after a trip ends; event entry starts on a live behavior signal.
Reza Ahmadi
Sep 23, 2026 · 6 min read
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The Leadara Approach
Guides on audiences, journeys, and measurement — written for marketers who ship.
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trigger
Has-not filter trigger vs event trigger: enroll on absence vs enroll on occurrence
Has-not queries absence; event triggers listen for occurrence. Put negatives on filters, not streams.
Niloofar Karimi
Sep 23, 2026 · 6 min read