Blog
Guides on audiences, journeys, and measurement — written for marketers who ship.
prioritization
Frequency capping limits how many messages you send; prioritization picks which eligible journey wins — FCFS is not a rank.
Niloofar Karimi
Sep 23, 2026 · 6 min read
frequency capping
Frequency capping is a per-person message budget; rate limiting is how fast the send pipe may run.
Niloofar Karimi
Sep 23, 2026 · 7 min read
frequency capping
FC protects the person; cost cap protects SMS budget — a per-person-safe blast can still burn the month.
Reza Ahmadi
Sep 23, 2026 · 7 min read
