
frequency capping
Rate limiting vs frequency capping: throttle the pipe vs protect the person
Frequency capping is a per-person message budget; rate limiting is how fast the send pipe may run.

Niloofar Karimi
Sep 23, 2026 · 7 min read
Blog
Guides on audiences, journeys, and measurement — written for marketers who ship.

frequency capping
Frequency capping is a per-person message budget; rate limiting is how fast the send pipe may run.

Niloofar Karimi
Sep 23, 2026 · 7 min read