goal
Goal unenrolls without any send vs conversion rate that only counts after an email
Became Customer before email 1 and conversion is 0%? Unenroll and send-gated conversion are two clocks.
Niloofar Karimi
Sep 29, 2026 · 6 min read
Blog
The Leadara Approach
Guides on audiences, journeys, and measurement — written for marketers who ship.
Watch Leadara on YouTubeTagged
Show all posts
push
Queued push after journey exit: still delivers vs cancelled with the trip
Bought—but the cart push still arrived? Often the FC queue survived exit. Gate content on open order.
Sara Moradi
Sep 29, 2026 · 7 min read
wait
Late entry after a calendar wait: silent drop vs a Window-Miss alternate path
Late to a calendar Wait: silent Drop or honest Window-Miss—never a blind next-slot for flash codes.
Reza Ahmadi
Sep 29, 2026 · 7 min read
More articles
exit
Exit criteria deferred until after wait vs immediate exit: leave only when the wait ends vs drop the moment the exit event fires
A mid-wait purchase should not get a cart SMS—lock immediate vs deferred-until-after-wait in the brief.
Amir Hosseini
Sep 29, 2026 · 7 min read
review request
Post-purchase review requests via SMS and email: a UGC playbook for online stores
A few days after delivery, send a short SMS+email with a review link for that order — collect real UGC without spamming at payment time.
Amir Hosseini
Sep 28, 2026 · 5 min read
re-entry
Every re-match must unmatch vs fixed-interval re-entry: leave the segment then return vs calendar cooldown
Leaving the flow is not the same as unmatching the segment; either require a real leave-and-return, or allow still-matching after a fixed interval.
Sara Moradi
Sep 28, 2026 · 7 min read
quiet hours
Quiet hours first, then Smart Sending recheck: delay overnight can still skip at sunrise
Waiting until morning is not a send guarantee; if another SMS lands overnight, the morning recheck can still skip the delayed message.
Reza Ahmadi
Sep 28, 2026 · 7 min read
quiet hours
Quiet-hours flow pause vs campaign skip: freeze the journey until morning vs never send that blast
Cart nurture usually waits until morning; a “2 hours left” blast should skip rather than arrive at breakfast.
Amir Hosseini
Sep 28, 2026 · 7 min read
delay
Past-dated calendar delay exit vs wait for next occurrence: leave the journey vs hold until the next valid slot
One-shot sale reminders should usually exit when late; weekly webinar series should wait for next Tuesday.
Niloofar Karimi
Sep 28, 2026 · 6 min read
delay
Personalized delay from context vs fixed duration: per-user wait from an attribute vs the same N days for everyone
If everyone gets a message 3 days after purchase while SKU consumption cycles differ, your delay is a shared clock—not a replenishment calendar.
Sara Moradi
Sep 28, 2026 · 7 min read
birthday SMS
Birthday SMS campaigns for online stores: from a profile date to a personal discount code
Store a birthday on the profile, wait until that date, send a consented SMS greeting with a short-lived code, and exit on purchase or expiry.
Sara Moradi
Sep 27, 2026 · 6 min read
SMS marketing
SMS marketing opt-in for Iranian online stores: from the form to a compliant send
Before any SMS blast, capture mobile with an explicit marketing checkbox, store the flag on the profile, and enroll only consented contacts into promo journeys.
Amir Hosseini
Sep 27, 2026 · 6 min read