journey
Wait until event vs fixed delay: pause for a signal vs pause for a clock
Fixed delay is a shared hourglass; wait-until-event is a per-person signal sensor — with a max so nobody sticks forever.
Sara Moradi
Sep 23, 2026 · 6 min read
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The Leadara Approach
Guides on audiences, journeys, and measurement — written for marketers who ship.
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