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The Leadara Approach

Guides on audiences, journeys, and measurement — written for marketers who ship.

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welcome

If they just purchased, do not resend the 10% welcome code—split the journey by purchase status.

Niloofar Karimi

Sep 30, 2026 · 6 min read

onboarding

When welcome and a sale blast both fire, onboarding wins — suppress promo until the welcome goal ends.

Amir Hosseini

Sep 23, 2026 · 7 min read