welcome
Welcome split by purchase status: new buyer reassurance vs non-buyer doubt-removal
If they just purchased, do not resend the 10% welcome code—split the journey by purchase status.
Niloofar Karimi
Sep 30, 2026 · 6 min read
Blog
The Leadara Approach
Guides on audiences, journeys, and measurement — written for marketers who ship.
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cross-sell
Post-purchase cross-sell and upsell: an SMS + email playbook to lift AOV
A relevant day-2 complement usually beats a sitewide discount blast for AOV and second purchase — if you keep it separate from review asks.
Niloofar Karimi
Sep 29, 2026 · 7 min read
back in stock
Back-in-stock notifications via SMS and email: a waitlist journey for OOS products
When a bestseller is OOS, a same-SKU waitlist SMS in minutes protects revenue — not a vague blast days later.
Amir Hosseini
Sep 29, 2026 · 7 min read
More articles
browse abandonment
Browse abandonment recovery with SMS and email: a playbook for viewed-not-carted shoppers
Browse abandoners are often several times larger than cart abandoners — recover them with soft email/SMS, clean exits, and SMS consent, not your cart-discount template.
Sara Moradi
Sep 29, 2026 · 7 min read
win-back
Win-back for dormant customers at 60–90 days: segment to SMS + email
Bring back buyers quiet for 60–90 days with a dynamic segment and a short SMS+email sequence — not a coupon blast to an ancient spreadsheet.
Reza Ahmadi
Sep 28, 2026 · 6 min read
replenishment
Replenishment reminders for consumables: an SMS + email playbook
Remind consumable buyers before they run out with a cycle-based delay — not a flat 30-day blast to every past purchaser.
Niloofar Karimi
Sep 28, 2026 · 6 min read
review request
Post-purchase review requests via SMS and email: a UGC playbook for online stores
A few days after delivery, send a short SMS+email with a review link for that order — collect real UGC without spamming at payment time.
Amir Hosseini
Sep 28, 2026 · 5 min read
quiet hours
Quiet hours first, then Smart Sending recheck: delay overnight can still skip at sunrise
Waiting until morning is not a send guarantee; if another SMS lands overnight, the morning recheck can still skip the delayed message.
Reza Ahmadi
Sep 28, 2026 · 7 min read
quiet hours
Quiet-hours flow pause vs campaign skip: freeze the journey until morning vs never send that blast
Cart nurture usually waits until morning; a “2 hours left” blast should skip rather than arrive at breakfast.
Amir Hosseini
Sep 28, 2026 · 7 min read
exit intent
Exit-intent popups for online stores: the last chance to capture a phone number
When a shopper is leaving, capture mobile with a clear offer and SMS consent, then start a welcome journey — not a second-zero popup.
Niloofar Karimi
Sep 27, 2026 · 6 min read
A/B testing
Sticky A/B variant on first pass vs re-randomize: same path forever vs new coin flip each visit
Sticky-first-pass reuses the first variant on later passes; re-randomize flips again each visit. Prefer sticky for clean subject-line lift.
Amir Hosseini
Sep 27, 2026 · 5 min read
frequency capping
Frequency-cap queue delay vs drop: hold the message until the cap frees vs discard it
Queue-delay holds a suppressed send until caps and DND allow; drop discards it. Use short TTLs for flash sales, longer queues for steady nurture.
Sara Moradi
Sep 27, 2026 · 5 min read