conversion
Conversion record vs path goal: measure success vs teleport the contact
A conversion record counts success; a path goal jumps or exits the contact — measurement is not control flow.
Amir Hosseini
Sep 23, 2026 · 6 min read
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The Leadara Approach
Guides on audiences, journeys, and measurement — written for marketers who ship.
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frequency capping
Cost cap vs frequency cap: budget guard vs message-count guard
FC protects the person; cost cap protects SMS budget — a per-person-safe blast can still burn the month.
Reza Ahmadi
Sep 23, 2026 · 7 min read
segmentation
Over-segmentation vs conditional content: more lists or smarter blocks
New segments only when entry or channel differs; for copy differences, use conditional blocks in one send.
Niloofar Karimi
Sep 23, 2026 · 7 min read
More articles
lead scoring
Fit score vs engagement score: who they are vs what they do
Fit grades who they are; engagement grades what they do — keep both separate before sales handoff.
Sara Moradi
Sep 23, 2026 · 7 min read
profile filter
Skipped for profile filter vs journey exit: still scheduled vs left the path
Failing a profile filter usually skips an action; exit removes the person from the path. Do not conflate them in funnels.
Amir Hosseini
Sep 23, 2026 · 3 min read
trigger split
Trigger split vs conditional split: this event’s data vs the profile’s history
Trigger splits branch on the enrollment event; conditional splits branch on profile history. Use each for the right question.
Sara Moradi
Sep 23, 2026 · 5 min read
holdout
Global journey holdout vs per-journey holdout: platform-wide control vs one-path A/B control
Global holdout measures the journey program; per-journey holdout measures one path. Scope is everything.
Amir Hosseini
Sep 23, 2026 · 7 min read
flow entry
On-flow-exit entry vs event entry: hand-off from finished trip vs fresh behavior signal
On-flow-exit hands off after a trip ends; event entry starts on a live behavior signal.
Reza Ahmadi
Sep 23, 2026 · 6 min read
flow exit
Exit on conversion vs global exit criteria: goal kill-switch vs property/behavior eject
Conversion exit stops on the goal in-window; global exit ejects when belonging breaks. Keep KPI and safety separate.
Amir Hosseini
Sep 23, 2026 · 7 min read
trigger
Has-not filter trigger vs event trigger: enroll on absence vs enroll on occurrence
Has-not queries absence; event triggers listen for occurrence. Put negatives on filters, not streams.
Niloofar Karimi
Sep 23, 2026 · 6 min read
enrollment
Enroll existing at activation vs future-only: backfill the queue or only new matches
Enroll-existing backfills current matches at publish; future-only waits for the next transition. Count before you tick.
Sara Moradi
Sep 23, 2026 · 6 min read
journey
Adaptive journey vs rule-based journey: in-flight re-route vs fixed if/then
Rule-based locks the path; adaptive re-routes mid-flight when live signals change. Re-check purchase before every win-back touch.
Sara Moradi
Sep 18, 2026 · 7 min read