Black Friday
Pre–Black Friday email and SMS list warming for Iranian stores
You win Black Friday in the weeks before: warm the list, reward VIP early, suppress cold contacts, then run the sale-day playbook.
Niloofar Karimi
Oct 1, 2026 · 6 min read
Blog
The Leadara Approach
Guides on audiences, journeys, and measurement — written for marketers who ship.
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A/B testing
A/B path split vs email variant in one step: different journeys vs different subjects
Don’t test “add SMS to cart” with two subjects—build a path split for structure.
Amir Hosseini
Oct 1, 2026 · 5 min read
attribution
Click-through vs view-through attribution window: last click credit vs last view credit
Same purchase, two models, two winning channels. Do not equate the attribution window with journey exit.
Niloofar Karimi
Oct 1, 2026 · 5 min read
More articles
journey
Journey Follow frequency cap vs Ignore: account cap applies to whole trip vs bypass for this path
Follow/Ignore is journey-scoped—not one SMS mid-path. Don’t strand cart behind promo, and don’t Ignore everything.
Sara Moradi
Oct 1, 2026 · 5 min read
journey
Suppression list remove does not auto-enroll: cleared block vs new trigger edge
Off the suppress list ≠ in the journey. Until a fresh edge or manual enroll, you only unlocked the door.
Amir Hosseini
Oct 1, 2026 · 6 min read
welcome
Welcome split by purchase status: new buyer reassurance vs non-buyer doubt-removal
If they just purchased, do not resend the 10% welcome code—split the journey by purchase status.
Niloofar Karimi
Sep 30, 2026 · 6 min read
abandoned cart
Abandoned cart recovery playbook for Iranian online stores: SMS + email
Recover abandoned carts with 2–4 messages in 24–72 hours: capture identity and consent first, then email/SMS with a deep cart link, and exit on purchase.
Amir Hosseini
Sep 26, 2026 · 7 min read
checkout abandonment
Checkout abandonment vs cart abandonment: intent ladder for recovery flows
Cart is near intent; checkout is nearer with payment friction. Build two recovery paths — do not collapse the intent ladder.
Amir Hosseini
Sep 14, 2026 · 8 min read
replenishment flow
What is a replenishment flow? Reorder before the product runs out
A replenishment flow is a consume-cycle reorder reminder before empty — not a post-purchase thank-you. Cadence, exits, Iran examples.
Sara Moradi
Sep 14, 2026 · 7 min read
abandoned browse
Abandoned browse vs abandoned cart: which trigger, which tone
Browse is half-formed interest with a soft tone; cart is nearer intent with a clear checkout path — do not reuse one trigger for both.
Amir Hosseini
Sep 8, 2026 · 8 min read
welcome series
Welcome email + SMS series: a practical 7–10 day sequence
A welcome series delivers the signup promise fast, builds trust, and converts — email for depth, SMS for urgency — with consent and a purchase exit.
Amir Hosseini
Sep 7, 2026 · 7 min read