welcome
Welcome split by purchase status: new buyer reassurance vs non-buyer doubt-removal
If they just purchased, do not resend the 10% welcome code—split the journey by purchase status.
Niloofar Karimi
Sep 30, 2026 · 6 min read
Blog
The Leadara Approach
Guides on audiences, journeys, and measurement — written for marketers who ship.
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win-back
Win-back for dormant customers at 60–90 days: segment to SMS + email
Bring back buyers quiet for 60–90 days with a dynamic segment and a short SMS+email sequence — not a coupon blast to an ancient spreadsheet.
Reza Ahmadi
Sep 28, 2026 · 6 min read
Black Friday
Black Friday SMS campaign plan for online stores: a step-by-step playbook for 2026
Black Friday is November 27. Get consent and list hygiene done now, build five segments, and send 4–6 targeted texts instead of one blast.
Amir Hosseini
Sep 25, 2026 · 10 min read
More articles
segmentation
Over-segmentation vs conditional content: more lists or smarter blocks
New segments only when entry or channel differs; for copy differences, use conditional blocks in one send.
Niloofar Karimi
Sep 23, 2026 · 7 min read
lead scoring
Fit score vs engagement score: who they are vs what they do
Fit grades who they are; engagement grades what they do — keep both separate before sales handoff.
Sara Moradi
Sep 23, 2026 · 7 min read
personalization
Personalization vs segmentation: who gets the message vs what they see
Segmentation decides who gets the message; personalization decides what they see. Hi {{name}} is not a strategy.
Niloofar Karimi
Sep 18, 2026 · 7 min read
AI agent routine
What is an AI agent routine? Scheduled checks marketers used to do by hand
An AI agent routine is a scheduled operator check — channel health, segments, goal reports — separate from customer journeys; usually read-only or human-approved.
Niloofar Karimi
Sep 12, 2026 · 9 min read
cohort analysis
What is cohort analysis in marketing? Retention after the signup spike
A cohort shares a start event; measure retention at the same age — not signup volume or blended averages after a spike.
Reza Ahmadi
Sep 12, 2026 · 9 min read
AI decisioning
What is AI decisioning in marketing? Next-best-action explained
AI decisioning picks the next best action per person — message, channel, offer, or silence — with guardrails and holdouts; not prediction scores alone.
Sara Moradi
Sep 8, 2026 · 10 min read
ICP
ICP vs buyer persona for product marketing: how to write messaging
ICP tells you which companies to target; buyer personas tell you how to talk to each role — filter accounts first, then message.
Niloofar Karimi
Sep 7, 2026 · 8 min read
segmentation
What is customer segmentation in marketing automation?
A segment is a living audience defined by shared traits or behavior — the base of every useful journey.
Sara Moradi
Sep 6, 2026 · 1 min read