journey
Event enrollment vs filter enrollment: something happened vs state is true
Cart journeys want events; winback wants state. Do not enroll “non-buyers” with a purchase event trigger.
Reza Ahmadi
Oct 1, 2026 · 5 min read
Blog
The Leadara Approach
Guides on audiences, journeys, and measurement — written for marketers who ship.
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wait until event
Event must occur while in delay vs prior counts: wait for a new fire vs credit history
Many journey engines only release a delay-until-event when the event fires while the contact is already in that delay—yesterday’s form usually does not count.
Reza Ahmadi
Sep 27, 2026 · 6 min read
webhook
Webhook-received enrollment vs event enrollment: external system pushes you in vs user fires a behavior event
Webhook enrollment starts when an external system POSTs a mapped payload; event enrollment starts when the profile fires a tracked behavior after go-live.
Sara Moradi
Sep 25, 2026 · 6 min read
More articles
action paths
Action-path first-match vs ranked window: advance on first event or wait and pick the top path
First-match advances on the first qualifying event; ranked mode waits for the window, then picks the highest-priority path.
Sara Moradi
Sep 24, 2026 · 6 min read
journey
Parallel journey trips by event context: one user, many product instances
One user can run parallel trips when the context key (like product_id) is right — one cart should not cancel the others.
Reza Ahmadi
Sep 23, 2026 · 5 min read
journey
Wait until event vs fixed delay: pause for a signal vs pause for a clock
Fixed delay is a shared hourglass; wait-until-event is a per-person signal sensor — with a max so nobody sticks forever.
Sara Moradi
Sep 23, 2026 · 6 min read
trigger filter
Trigger filter vs profile filter: gate on this event's payload vs gate on the person
A trigger filter gates on this event's package; a profile filter is the person's ID badge — re-checked before later messages.
Amir Hosseini
Sep 23, 2026 · 8 min read
catalog
Catalog-triggered vs event-triggered flow: product state change vs user action
Event-triggered starts from a user action; catalog-triggered starts from a product record change and fans out to watchers.
Amir Hosseini
Sep 23, 2026 · 7 min read
events
Every event vs once within a window: fire on each signal or throttle enrollment
Every event enrolls on each fire; once-within throttles enrollment so noisy streams do not spam. Different from send caps.
Reza Ahmadi
Sep 23, 2026 · 7 min read
trigger split
Trigger split vs conditional split: this event’s data vs the profile’s history
Trigger splits branch on the enrollment event; conditional splits branch on profile history. Use each for the right question.
Sara Moradi
Sep 23, 2026 · 5 min read
flow exit
Exit on conversion vs global exit criteria: goal kill-switch vs property/behavior eject
Conversion exit stops on the goal in-window; global exit ejects when belonging breaks. Keep KPI and safety separate.
Amir Hosseini
Sep 23, 2026 · 7 min read
journey
Adaptive journey vs rule-based journey: in-flight re-route vs fixed if/then
Rule-based locks the path; adaptive re-routes mid-flight when live signals change. Re-check purchase before every win-back touch.
Sara Moradi
Sep 18, 2026 · 7 min read