exit criteria
Exit mark immediate vs delay-step complete: flagged now, fully gone when the wait ends
Exit marks immediately, but delay occupants fully leave when the timer ends—later steps must not run.
Amir Hosseini
Sep 24, 2026 · 7 min read
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The Leadara Approach
Guides on audiences, journeys, and measurement — written for marketers who ship.
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action paths
Action-path first-match vs ranked window: advance on first event or wait and pick the top path
First-match advances on the first qualifying event; ranked mode waits for the window, then picks the highest-priority path.
Sara Moradi
Sep 24, 2026 · 6 min read
Jump
Jump-to goal vs if/else branch: skip ahead on outcome vs fork the path
If/else forks at an intersection; Jump-to skips ahead when the outcome lands so post-conversion queues die.
Amir Hosseini
Sep 23, 2026 · 5 min read
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journey
Parallel journey trips by event context: one user, many product instances
One user can run parallel trips when the context key (like product_id) is right — one cart should not cancel the others.
Reza Ahmadi
Sep 23, 2026 · 5 min read
prioritization
Journey prioritization vs frequency capping: pick the important path vs first-come send
Frequency capping limits how many messages you send; prioritization picks which eligible journey wins — FCFS is not a rank.
Niloofar Karimi
Sep 23, 2026 · 6 min read
goal
Workflow goal vs suppression list: success exit vs never enroll
A goal is the green finish line; a suppress list is the red do-not-enter gate — mixing them lies in conversion reports.
Amir Hosseini
Sep 23, 2026 · 6 min read
journey
Wait until event vs fixed delay: pause for a signal vs pause for a clock
Fixed delay is a shared hourglass; wait-until-event is a per-person signal sensor — with a max so nobody sticks forever.
Sara Moradi
Sep 23, 2026 · 6 min read
trigger filter
Trigger filter vs profile filter: gate on this event's payload vs gate on the person
A trigger filter gates on this event's package; a profile filter is the person's ID badge — re-checked before later messages.
Amir Hosseini
Sep 23, 2026 · 8 min read
SMS
SMS quiet hours vs quiet days: clock window vs banned calendar days
Quiet hours close a nightly clock window; quiet days X out whole calendar dates. Most SMS programs need both.
Reza Ahmadi
Sep 23, 2026 · 9 min read
frequency capping
Rate limiting vs frequency capping: throttle the pipe vs protect the person
Frequency capping is a per-person message budget; rate limiting is how fast the send pipe may run.
Niloofar Karimi
Sep 23, 2026 · 7 min read
catalog
Catalog-triggered vs event-triggered flow: product state change vs user action
Event-triggered starts from a user action; catalog-triggered starts from a product record change and fans out to watchers.
Amir Hosseini
Sep 23, 2026 · 7 min read
journey
Canvas vs campaign: multi-step journey vs single message send
A campaign is one targeted shot; a Canvas/journey is a multi-step path with delays, branches, and exits.
Sara Moradi
Sep 23, 2026 · 7 min read