Funnels
Track how users move through key steps — from first visit to purchase — and spot drop-off between stages.
Funnels show where people leave on the path to conversion. Define stages as events (with optional property filters), pick a date range, and see counts and step-to-step conversion rates.
Funnels in Leadara in 3 minutesTutorial · 2–4 min · Not recorded yet
Script to read
Hey — in this video I want to walk you through funnels in Leadara. Open the dashboard and go to Funnels in the sidebar.
If you have no funnels yet, click New funnel. You pick a template — blank, checkout, or signup — and land on a full-page editor where you name each stage and choose the matching event. You can add property filters when you need something tighter, like a specific URL or category.
Let me open View chart on an existing funnel, or hit Edit from the chart to tweak stages without going back to the list. At the top I pick the date range — today, last seven days, whatever matches the campaign I'm checking. The chart shows how many users reached each stage and the conversion rate from one step to the next. Big drop between stage two and three? That's where I'd focus — maybe checkout friction or a missing email nudge.
Back on the list, Edit lets you rename stages, change events, or add another step. Save when you're done.
Funnels use the same events your site sends through the tracking snippet — no extra setup beyond normal event tracking. That's funnels in Leadara: define the path, read the drop-off, act on the weak step.
What you can do
- Create funnels with multiple stages, each tied to an event (and optional property filters)
- View conversion and drop-off across stages for any date range
- Edit stage names, events, and filters from the funnel list
- Use funnel insights alongside Analytics Explorer when you need to inspect raw events
How it works
- Events from your site or app land in your workspace (page views,
trackcalls, etc.). - A funnel counts identified users who completed each stage in order within the selected dates.
- Stage one shows everyone who hit the first event; later stages show who continued from the previous step.
Tips
- Name stages for marketers ("Added to cart") even when the underlying event is technical (
add_to_cart). - Start with three to five stages — long funnels are harder to interpret.
- If counts look empty, confirm the event names in your funnel match what Events shows in the dashboard.
- Pair funnel drop-off with a journey or popup on the step where you lose the most users.