Funnels

Funnels show where people leave on the path to conversion. Define stages as events (with optional property filters), pick a date range, and see counts and step-to-step conversion rates.

What you can do

• Create funnels with multiple stages, each tied to an event (and optional property filters)
• Leave a stage name blank to use the event name, or set a friendlier label
• View conversion and drop-off across stages for any date range
• Edit stage names, events, and filters from the funnel list
• Use funnel insights alongside Analytics Explorer when you need to inspect raw events

How it works

1. Events from your site or app land in your workspace (page views, track calls, etc.).
2. A funnel counts users who completed each stage in order within the selected dates (anonymous visitors with a stable browser id count too).
3. Stage one shows everyone who hit the first event; later stages show who continued from the previous step.

Tips

• Name stages for marketers ("Added to cart") when helpful, or leave the name blank to use the event name.
• Start with three to five stages — long funnels are harder to interpret.
• If counts look empty, confirm the event names in your funnel match what Events shows, and widen the chart date range (it defaults to the last 30 days).
• Pair funnel drop-off with a journey or popup on the step where you lose the most users.