Course & membership events

Standard lifecycle events for online courses and memberships — what to send, which properties matter, and how journeys use them.

If you sell courses or memberships, Leadara works best when your checkout and learning platform send a consistent set of events into your workspace. You do not need a product catalog in Leadara — pass course_id, course_slug, and amounts on each event instead.

Canonical events

Send these from your backend where possible (especially purchases):

Event	When to send	Key properties
`signed_up`	Account created	`source`, `locale`
`course_viewed`	Course sales page viewed	`course_id`, `course_slug`, `instrument`
`checkout_started`	Checkout opened	`course_id`, `amount`, `currency`
`purchase_completed`	Payment succeeded	`course_id`, `amount`, `currency`, `order_id`
`lesson_started`	Learner opens a lesson	`course_id`, `lesson_id`
`lesson_completed`	Lesson finished	`course_id`, `lesson_id`
`assessment_completed`	Quiz or exam submitted	`course_id`, `score`
`practice_submitted`	Practice assignment sent	`course_id`
`referral_completed`	Referral reward earned	`referral_code`
`credit_earned`	Wallet or store credit added	`amount`, `currency`

Example: purchase completed

{
  "event": "purchase_completed",
  "userId": "usr_abc123",
  "properties": {
    "course_id": "piano-101",
    "course_slug": "piano-101",
    "amount": 49.99,
    "currency": "USD",
    "order_id": "ord_9981"
  }
}

Recommended user traits

Set traits when you identify users so SMS and email stay relevant:

favorite_instrument — personalization in copy
owned_course_ids — suppress promos for courses they already own
last_course_viewed — quick segmentation
wallet_credit — offers that mention balance
locale — Persian vs English messaging

Journeys that fit course businesses

Use Create from template for starters:

Course interest recovery — course_viewed → wait 48h → SMS
Post-purchase onboarding — purchase_completed → wait 2d → SMS
Learning progress nudge — lesson_started → wait 7d → SMS
Win-back — inactive segment → wait 30d → SMS

Waits can run up to 90 days; longer delays are capped automatically.

SMS vs one-time passwords

Use your application for login OTPs. Use Leadara for lifecycle SMS (welcome, recovery, win-back) so logs and unsubscribes stay in one place under Channels.

Next steps

Open Journeys to activate a template, or Segments to define who should enter scheduled win-back flows.