Features
Audiences (Segments)
Build rule-based audiences from traits, events, lead scores, and lists — then target journeys to them.
Audiences (segments) are how you group people in Leadara — by what they did, who they are, or how they score — and then use those groups in journeys.
What you can do
- Start from a template — the default path for new audiences
- Add filters in plain language: did something, has a trait, profile field, lifecycle stage, joined recently, manual list, or lead score
- Combine filters with AND by default; use OR groups when you need "match any of these"
- See an estimated audience size while you edit
- View members, export CSV, and attach audiences to journey triggers
How it works
- Pick a template or blank audience, then add sentence-style conditions.
- Leadara evaluates rules against your workspace users and stores membership.
- Journeys and exports read from the same evaluation logic.
Membership updates when you save an audience. For very large workspaces, use Refresh on the audience list if you need to force a rebuild.
Tips
- Prefer templates over blank audiences unless you know exactly what you need.
- Upload a manual list when you have emails or IDs from outside Leadara.
- Pair lead scoring audiences with lifecycle journeys for hot-lead follow-up.