Gamification

Turn a plain signup form into a moment people actually want to complete. Leadara’s spin-to-win campaigns show a branded wheel on your site, collect email or mobile when you need it, and reveal a real discount code — with the winning slice decided on the server, not in the visitor’s browser.

What you can do

• Launch a spin-to-win overlay without writing code on your site
• Run rock, paper, scissors or lucky box games with the same prize engine
• Set slice odds, static discount codes, or auto-generated unique codes
• Gate play with email, phone, or name + phone
• Target specific URL paths (same path rules as popups and live chat)
• Limit plays per visitor (once ever or once per day)
• See plays, wins, and win rate in the campaign editor
• Trigger journeys from game_won / game_played events

How it works

1. You publish an active campaign in the dashboard.
2. The site snippet fetches matching campaigns for the current page.
3. After the optional delay, the visitor sees the wheel and completes your lead gate.
4. The server runs a weighted draw, stores the outcome, and returns the winning slice.
5. The wheel animates to that slice, then shows the code with a one-click copy button.

Empty allowed paths means the campaign can appear on every page. An empty path list inside “Selected pages” means the same.

Connect to journeys

After someone wins, Leadara records a game_won event with the campaign id, prize label, and code. Add a journey that starts on game_won — branch on prize type, send a follow-up SMS, or tag the contact for your sales team.

Use game_played when you want to react to every spin, including “try again” outcomes.

Tips

• Keep at least one try again or low-value slice so the wheel feels honest.
• Use once per lifetime for launch campaigns; switch to per day for recurring promos.
• Match widget language to your site — Farsi copy and RTL labels are built in; discount codes stay LTR.
• Set logo, display names (EN + FA), brand color, and tagline once under Workspace Settings → Workspace branding — shared across games, live chat, and other on-site tools. Set widget language separately on each game or in live chat settings.
• Test on a path you’ve allow-listed before setting the campaign to active site-wide.