Introduction
Overview of Leadara's goals, stack, and guiding principles.
Welcome to the Essentials section. This page introduces the core ideas behind Leadara and what to expect from the rest of the documentation.
Goal
Leadara aims to give product and marketing teams a unified surface for customer journeys, segmentation, and analytics — without stitching together five separate SaaS tools.
Tech Stack
The platform is built on Bun, TypeScript, Next.js, React, Postgres, Redis, and ClickHouse. Real-time updates use Socket.io and BullMQ handles asynchronous work.
Architecture
Event sources fan in through a single ingest endpoint, move into queue workers, and then split between operational storage (Postgres) and analytical storage (ClickHouse). Dashboards read from both via a REST and Socket.io layer.
Next Steps
Continue to the Features section to learn how journeys, segments, and campaigns fit together in practice.