Analytics

Leadara Analytics is your marketing analytics hub — see who visits, where they come from, what they do, and turn insights into segments and journeys without leaving the dashboard.

What you can do

• Overview — users, events, and trend charts for the workspace
• Realtime — last-hour visitors, sessions, and top events
• Acquisition — UTM and referrer-based sources with brand icons; sessions attributed from the first page; external referrers listed separately
• Explorer — filter and inspect individual tracked events
• Cohorts — weekly retention from your event stream
• Session replay — watch masked session recordings (opt-in per source); open any session in a full-screen player, see which user it belongs to when identified, and filter the list by user
• Custom reports — embedded advanced dashboards
• Act on data — in Explorer, create a segment from an event-name filter

Getting data in

Install the JavaScript source on your site (or the WordPress plugin). Copy the embed script from Integrations → Website SDK — it is a single async <script> tag whose URL already includes your workspace. It loads in the background and never blocks your pages. If the connection key is wrong or Leadara is temporarily unavailable, the snippet stays idle and your site keeps working normally. Page views, UTMs, sessions, and custom track events flow automatically when the snippet loads.

After you paste the tag, use Check installation on the same page. Leadara scans your workspace website URL to confirm the script is present and matches your workspace.

On Integrations → Website SDK, turn on Script options before you copy the tag — session replay, sampling, and debug logging are added automatically.

You can also set these attributes by hand:

• data-session-replay="true" — record sessions (inputs masked by default)
• data-replay-sample-rate="0.25" — record a fraction of sessions
• data-realtime="false" — events and replay only; no background live connection (popups and live chat need realtime)
• data-debug="true" — console diagnostics while troubleshooting install

Load the snippet once per site. Do not call window.leadara.init() when the tag auto-bootstraps — that can open duplicate live connections.

Tips

• Use consistent UTM naming on every campaign link so Acquisition stays readable.
• Pair Explorer with Funnels — confirm each funnel step fires the event you expect.
• Turn a saved filter into an audience via Segments — counts refresh when you save.
• Session replay is privacy-sensitive; enable it only where your policy allows and use sampling on high-traffic sites.