Analytics

Leadara Analytics is your marketing analytics hub — see who visits, where they come from, what they do, and turn insights into segments and journeys without leaving the dashboard.

Leadara Analytics in 3 minutesTutorial · 2–4 min · Not recorded yet

Script to read

Hey everyone — in this video I want to walk you through Analytics in Leadara. It's the hub you open from the sidebar under Analytics, and it's where traffic, behavior, and conversions live in one place instead of scattered charts.

Let me click Overview first. You get the big picture: users, events, and trends over the last week. These numbers come from your live site or app through the tracking snippet — no separate Google Analytics account needed.

Now Realtime. This updates from the last hour: active sessions, page views, and top events. Handy when you just launched a campaign and want to know if traffic is actually showing up.

Acquisition is next — this is where UTM tags and referrers pay off. You see which sources and campaigns drive visits. If you use Persian ad networks or Torob-style listings, you'll see them here when your links carry utm_source and friends.

Explorer lets you dig into individual events — filter by name, user, or session. When something looks wrong in a funnel, this is where you sanity-check the raw stream.

Cohorts shows retention: did people who showed up last week come back? And Replay plays back real sessions when you've enabled session recording on your source — great for watching checkout drop-offs.

Finally Custom reports embeds deeper SQL-style dashboards for power users. And the best part: from almost any view you can create a segment or kick off a journey from the same data. That's Leadara — analytics that acts, not just charts that sit there.

What you can do

• Overview — users, events, and trend charts for the workspace
• Realtime — last-hour visitors, sessions, and top events
• Acquisition — UTM source/medium and referrer breakdown
• Explorer — filter and inspect individual tracked events
• Cohorts — weekly retention from your event stream
• Session replay — watch masked session recordings (opt-in per source)
• Custom reports — embedded advanced dashboards
• Act on data — create a segment or journey entry from analytics filters

Getting data in

Install the JavaScript source on your site (or the WordPress plugin). Copy the embed script from Integrations → Website SDK — it is a single async <script> tag whose URL already includes your workspace. It loads in the background and never blocks your pages. If the connection key is wrong or Leadara is temporarily unavailable, the snippet stays idle and your site keeps working normally. Page views, UTMs, sessions, and custom track events flow automatically when the snippet loads.

After you paste the tag, use Check installation on the same page. Leadara scans your workspace website URL to confirm the script is present and matches your workspace.

On Integrations → Website SDK, turn on Script options before you copy the tag — session replay, sampling, and debug logging are added automatically.

You can also set these attributes by hand:

• data-session-replay="true" — record sessions (inputs masked by default)
• data-replay-sample-rate="0.25" — record a fraction of sessions
• data-debug="true" — console diagnostics while troubleshooting install

Tips

• Use consistent UTM naming on every campaign link so Acquisition stays readable.
• Pair Explorer with Funnels — confirm each funnel step fires the event you expect.
• Turn a saved filter into an audience via Segments — counts refresh when you save.
• Session replay is privacy-sensitive; enable it only where your policy allows and use sampling on high-traffic sites.